Our Philosophy is Simple

People Matter.

Whether you’re an individual career seeker searching for your next opportunity or an organization managing workplace changes, Career Choice is here to help you navigate what’s next.

Career Choice is the clear choice.

We specialize in outplacement solutions for individuals and organizations transitioning 1-25 employees. Our team of experts offers personalized guidance and resources to help you or your employees move through the challenges of a significant career change.

We help job seekers take action.

Career Choice works with individuals to chart a customized course of action after a job loss or career transition. We believe that establishing positive and productive habits within the first 30 days is essential to success. Our service, tools, and resources are designed with that goal in mind.

Our four-step strategy actively engages clients in moving forward with purpose—guiding you or your employees through the process of retooling skill sets, attaining a degree or certification, gaining new employment, starting a business, beginning retirement, or changing careers altogether. Every participant receives one-to-one coaching support, along with access to a robust online library of tools and resources for each step of the program.

Meet Our Coaches

Debra Mitchell

Debra Mitchell is the President and founder of Career Choice, a division of the DLM HR Group. As a Minneapolis-based career consulting firm, Career Choice specializes in outplacement and transition solutions for small to mid-size companies implementing workforce reductions of 1-20 employees.

The company is built upon Deb’s 20+ years in human resource leadership positions within Fortune 100 and 300 companies. She is known for her ability to partner with organizations around common goals while combining a strategic view of business and coaching to achieve the organization’s desired results.

In 2009, Deb founded Javelin Outplacement Services, a division of Javelin HR Solutions. Seeing the demand for companies to support individual or small sets of departing employees, Deb launched Career Choice in response to that need. She is dedicated to serving companies and supporting people impacted by job loss.

Email Deb

Shelli Gerlach

Shelli Gerlach is a career transition coach of Career Choice. She is passionate about helping people design career actions that result in better-fitting opportunities and satisfying results.

Shelli brings her non-profit, small business, solopreneur and corporate experiences to the mix of Career Choice services. She enjoys crafting personal branding strategies that features the job seeker’s compelling story and showcases their professional expertise.

Email Shelli